Director
Producer
Writer
Actor
PORTFOLIO
Mehul M Atha is a Mumbai-based filmmaker known for his sharp storytelling, visual finesse, and deep understanding of advertising and cinema. With over 25 years in the industry, he started on stage as a writer, director, and actor before diving into filmmaking in the early '90s. Learning by doing - on set, behind the lens, and in the edit room - he mastered his craft through hands-on experience and fearless experimentation.
In 1995, Mehul joined EQUUS, a top ad film production house, and later moved to Ogilvy, where he honed his skills in communication and visualization, eventually directing in-house films that earned industry acclaim. His journey led him to establish Morse Code Films on January 1, 2007 - a full-scale production house where he has since directed and produced over 750 films, winning national and international recognition.
A director, producer, writer, and actor, Mehul constantly evolves - embracing new storytelling techniques, technology, and creative challenges to craft films that truly resonate.
MORSE CODE FILMS
Morse Code Films (MCF) is the embodiment of my vision, ambition, and passion for storytelling. Founded in 2007, MCF was born from a desire to merge innovation with storytelling, turning ideas into powerful cinematic experiences. Over the years, we have evolved into a dynamic creative powerhouse, crafting films that don’t just engage but leave a lasting impression.
As a 360° creative hub, we offer top-tier production, content creation, talent management, and immersive VFX. From ad films and branded content to corporate films and campaign design, we bring stories to life with compelling narratives, striking visuals, and expert craftsmanship. Now expanding into long-format storytelling, we’re shaping feature films, web series, short films, music videos, and more - creating content that resonates.
At MCF, we live by "From Frame to Fame" - because every frame tells a story worth remembering. Whether it's an ad that sparks curiosity, a campaign that makes an impact, or a film that moves people, we craft experiences that captivate and connect. More than just a production house, we are your creative partners, dedicated to bringing your vision to life with innovation and cinematic excellence.
WORK EXPERIENCE
With an extensive career in filmmaking, I have had the privilege of collaborating with some of the most renowned names in advertising, directing and producing over 750 ad films with leading agencies such as Ogilvy & Mather, Lowe Lintas, JWT, R.K. Swamy BBDO, McCann World Wide, Leo Burnett, DDB Mudra Group, Rediffusion Y&R, and many more.
My body of work spans campaigns for a diverse spectrum of global and national brands, including Unilever, P&G, Wipro, Marico, Reliance, Bajaj, Dabur, McDonald’s, Cadbury, Tata Sky, Castrol, Vodafone, Coca-Cola, Pepsi, Heinz, Indian Oil, Britannia, Asian Paints, IndusInd Bank, ICICI Bank, Star Network, Viacom India, UNICEF, and ExtraMarks, among others.
Evolving beyond advertising, I embraced long-format storytelling with my first full-length Hindi feature film, Desi Magic—produced by Ameesha Patel Productions—a major milestone in my cinematic journey, soon set to hit the big screen.
Driven by my passion for storytelling, I continue to explore new creative dimensions. My latest short film, Ekk Aayina, written and directed by me, premiered on Disney+ Hotstar and Hungama Digital. Produced and presented by Sugar Media, it garnered high ratings, reaffirming my dedication to crafting compelling and thought-provoking narratives.
Currently, I am developing a feature film and a web series, pushing creative boundaries to bring fresh, impactful, and immersive storytelling to audiences across formats.
We make films. Sometimes we win awards or sometimes we learn. In the end, we love what we do.
I’m humbled to share that my journey in filmmaking has been marked by significant recognition and acclaim both nationally and internationally. My work has been showcased at prestigious venues like Cannes, where it stood shoulder-to-shoulder with some of the world’s most celebrated cinematic creations. Additionally, my projects have been highlighted in The Lürzer’s Archive magazine, a renowned platform that features the most innovative and influential advertising work globally.
These achievements are complemented by numerous awards at esteemed festivals and competitions such as Promax, Clio, ABBY, AME, Goafest, and AAAI. Each accolade represents not just a personal milestone but a testament to the creative vision and dedication that drives every project I undertake.
